What grabs the attention of the end-user? What holds the attention for the longest time? In what order do they look at things? A large number of different aspects of a product can be evaluated with the help of eye-tracking. Both mobile and stationary equipment for eye-tracking is available in our lab.
Eye-tracking heat maps
Eye-tracking cameras register eye movements to collect information about e.g. visual hot spots.
Female shoppers Male shoppers
The eye-tracking equipment
We can offer stationary as well as wearable eye-tracking equipment.
Mobile equipment for eye-tracking
Stationary equipment for eye-tracking