Consumer insight is essential in getting packaging design right, maximizing
the success of product launches and increasing sales.
All too often packaging design as it relates to the enhancement of sales
follows iterative steps evolving from key features of previous designs. This
approach whilst building on what are believed to be the core brand and
product values is risky and rather haphazard. If lucky, past successes repeat
or the right note is hit with the consumer. At worse the product launch
fails or performs disappointingly.
The figure below illustrates some of the key questions which we should
be asking.
Insight for better design
At Innventia, we believe that we can all do better than that by
incorporating consumer insight into packaging and product design. Only
then are we incorporating the views and values of the people that really
count.
Our
HPI laboratories and facilities are staffed by qualified psychologists, ergonomists and industry experienced designers who are well versed in applying the science of human behaviour and perception to real world design decision making.