The New Materials and Composites group at STFI-Packforsk began working on renewable, fibre-reinforced composites in 1999. To help get the word out about the innovative materials that have resulted, we enlisted two prominent designers to create a marketing sample, to be sent to design directors throughout the industry. The sample was not meant to define how the material should be used but to give a sense of its potential in connection with a specific production methodology, namely, moulding. There was only one constraint: the sample had to fit into an envelope for distribution through the mail.