The European Shopping Baskets was an innovative program, set up to create a unique tool and methodology to promote an improved understanding of the drivers for packaging development and demand and support the continuous environmental improvement of packaging.
 
The program was a joint undertaking of EUROPEN - The European Organisation for Packaging and the Environment - and Innventia. It recorded packaging (primary, secondary and tertiary) data on an ongoing (biannual) basis for 100 of the most commonly used products in countries across the EU, starting with Finland, Estonia, Poland, Italy and UK.
 
Packaging key values was then calculated from this data and correlated with relevant social data. The results can be used to describe development for either the entire shopping basket, for a specific product category, packaging material or type of packaging.