Our Human Product Interaction Laboratory (HPI) provides customers with added knowledge as to how their packages and printed materials are perceived by end users. The HPI laboratories and facilities are staffed by qualified psychologists, ergonomists and industry experienced designers who are well versed in applying the science of human behaviour and perception to real world design decision making.

Our consultancy and research experience lead us to believe that we are uniquely qualified to help your business in the assessment of human perception and how it should impact packaging and product development processes and decisions. 

The HPI-laboratory consists of one perception room, one usability room and one control room. Read more about the laboratoies.

HPI-laboratory has also eye-tracking equipment, both stationary and wearable. These register how the eyes move while looking at a product and can give you a hint about e.g. how eye-catching your product is among others.