In the wake of climate change and increasing oil prices, the demand for new sustainable products has dramatically increased. To meet this demand, many research activities at Innventia focus on inventing new materials and products made of cellulose and other renewable raw materials, such as by-products from the forest industry or gluten.

Nanocellulose (also called microfibrillated cellulose) is a new product that is produced from pulp fibres and that is opening up new business areas for the forest industry. The material is composed of crystalline cellulose and therefore has many good strength properties.

Marketing and product safety are two areas where a new technology using optoactive material is enjoying much interest. Optoactive materials can change colour when they are exposed to specific stimuli such as moisture, temperature, tension or electricity.