To succeed in the marketplace, a renewable material must offer better performance and/or cost effectiveness than the traditional material it is intended to replace. Identifying a new material’s unique characteristics, such as a high strength-to-weight ratio or special acoustical properties, and marketing it with reference to specific applications can improve the prospects for market introduction.
 
Achieving optimal product performance requires a new way of integrating the work of researchers focusing at the molecular level and designers concerned with product potential. We call this approach to materials and product design “R & D & D” (Research, Development and Design) or “hierarchic design”. The main point is that the design perspective influences the entire materials development process.
 
Innventia’s ability to develop innovative, fibre-based products and materials is enhanced by its collaborations with the University College of Arts, Crafts and Design (Stockholm, Sweden), the Royal Institute of Technology (Stockholm, Sweden), Luleå Technical University (Luleå, Sweden) and the École Polythechnique Fédérale de Lausanne (Lausanne, Switzerland). More information about our work with innovative materials is available via the menu on the left.