Consumer insight is essential in getting packaging design right, maximizing the success of product launches and increasing sales.
All too often packaging design as it relates to the enhancement of sales follows iterative steps evolving from key features of previous designs. This approach whilst building on what are believed to be the core brand and product values is risky and rather haphazard. If lucky, past successes repeat or the right note is hit with the consumer. At worse the product launch fails or performs disappointingly.
Insight for better design
At Innventia, we believe that we can all do better than that by incorporating consumer insight into packaging and product design. Only then are we incorporating the views and values of the people that really count.
Consumer purchasing decisions are often described in two parts the ‘1st Moment of Truth’, i.e. the in-store or on-screen purchasing decision and the ‘2nd Moment of Truth’, the experience and use of the product beyond the initial purchase that stimulates repurchase and brand loyalty. It is of paramount importance that we understand the key motivating and emotional factors governing these two critical ‘Moments’.
Innventia can find the answers to these critically important questions for you. Our consultancy and research experience lead us to believe that we are uniquely qualified to help your business in the assessment of human perception and how it should impact packaging and product development processes and decisions.
Our HPI laboratories and facilities are staffed by qualified psychologists, ergonomists and industry experienced designers who are well versed in applying the science of human behaviour and perception to real world design decision making.