STFI-Packforsk becomes INNVENTIA

STFI-Packforsk changed its name to Innventia at the end of April 2009. Edge, the UK consulting business of STFI-Packforsk has now become Innventia Edge.

The name change reflects the changing business of the company which increasingly works with companies and organisations as an innovation partner. Pioneering raw material and conversion developments across a broad range of media coupled with assisting companies to envision future strategies and adopt the beneficial results of research for business improvement more rapidly.

Gunnar Svedberg, President of Innventia AB, says ‘we would like Innventia to be associated with the concepts of innovation, foresight, trustworthiness and expertise’.

Innventia Edge (Innventia UK Ltd) is continuing to provide management and technical consultancy to the packaging, print and paper sectors with current high profile projects in the fields of the environment and sustainability, and also technology foresight / scouting and implementation.

INNVENTIA Edge to take a major role in Pace 2010, the Packaging and Converting Executive Forum

Edge and the Consumer Insights group of Innventia will host an interactive workshop and feedback session at the Pace London Forum in February 2010 (www.paceforum.com)

Using the latest eye tracking techniques on day one the workshop will explore Forum participant responses to environmental cues on packaging and on day two report back the findings in one of the programmed morning sessions.
The aim is to showcase a set of powerful tools that provide insight into consumer behaviour and demonstrate how these can bring real advantage in sales enhancement decisions.

 WRAP engage Innventia Edge to develop  guidance materials on the making the right choice for the environment – single trip or reusable packaging

This summer Innventia Edge have authored a report describing the factors which need to be considered when comparing the environmental performance of single trip or reusable packaging systems resulting from a review of the findings of LCA and similar studies comparing the environmental burden of single trip versus reusable packaging systems conducted over the last 12 years.

The report and an electronic tool which will help packaging decision makers with informed decisions will be made publicly available later on this year.