Edge launches Innovation Network Published 2008 05 27 | Print Print

 

Edge launches PaperEdge Innovation Network to promote innovations and innovative thinking for fibre-based products

Consumers want innovations, brand owners want competitive advantage, supply chains are changing and marketing strategies are becoming more complex as channels diversify. Set these factors against a fast changing technology landscape and the challenge of managing innovations through to success in the market place become even greater.

This is why, to help paper and board companies grappling with the challenge of how to achieve organic growth through innovation, Edge has now launched PaperEdge.

PaperEdge is an innovation network which will help participating companies to anticipate future opportunities for paper-based products.  PaperEdge will not only showcase new technologies that could impact on the functionality and value of paper based products, but will also address the critical issue of how to manage and exploit innovations for profit.

The PaperEdge Innovation Network aims to inspire a sustainable culture and process of innovation for profit and growth in the fibre-based sector, something that has been lacking in the sector for some time.

Let the combination of your internal know-how, the stimulus provided by the PaperEdge Innovation Network and the expertise of our consultants improve the profitability and outlook for your business.

For more information contact either of the PaperEdge Innovation Network Directors:

Pia Wagberg: Tel +46 8 676 7310; email
Michael Sturges: Tel +44 (0)1483 688181; email


 
 
 
 

Challenges for the paper and board industry

 
Diagram of the challenges facing the paper and board industry