The RISE institutes Innventia, SP and Swedish ICT have merged in order to become a stronger research and innovation partner for businesses and society.
During 2017 will be one of several websites within RISE. Please visit for more information about RISE.

Shift Happens

Konstantin Sundin, you are one of the experts in the project “A Cellulose-Based Society”. Can you explain what the trend “Shift Happens” is about?
Companies merge like never before, grasping for new markets, competencies, assets, intellectual property or business models. But every day it’s getting harder to maintain competitive advantage through sheer scale as new technology and new entrants with innovative and rapidly scalable business models tear down the barriers to entry. These shifts create complex interdependencies and a simple question such as “what industry are you in?” is becoming increasingly hard to answer.

What factors led to the result of this trend?
Konstantin SundinThe rules of the game are always changing. This in itself, of course, is nothing new. However, add the speed and accessibility of today’s technology and the picture is something else entirely; companies cannot afford to remain static – they have to be dynamic to stay ahead.   

What impacts can we expect from this trend?
An open, strategic mind-set and the ability to search out and apply the core competences of an organization in new areas will likely be the successful remedy to handle the shifts to come. Those who lack these skills will not enjoy the coming years.


Konstantin Sundin
+46 768767043
Send mail